Ex Health & Home Shopping Staff Website

Home  |  Memory Lane  |  Products  |  Leavers Poem  |  Articles  |  Guestbook


Two Simple Ideas To Get More Effective Email Marketing

Two Simple Ideas To Get More Effective Email Marketing


    

Two Simple Ideas To Get More Effective Email Marketing

by David McCammon

If there's one thing every email marketer wants to know, its how can I be sure I get effective email marketing and the answer to this question: When is the best time to send an email? By the time you finish this article, you'll finally know the answer.

You see, its pretty obvious why this question gets asked so often. If we email marketers know when our audience is sitting at their computers, then there's a better chance that they'll see it. If they see it, they might open it, click on our links, take out their credit cards and buy our stuff.

As active email marketers we seek the most valuable moment to send emails: If possible we want the email recipients inbox to be relatively empty so that our email stands out. This is powerful, think about it. You also want to, if possible find that time of day when they have a few minutes to spare. You might find the time of day they will be at their computers.

Fortunately there is more science to this than guesswork. If we want to get paid we will have to do more than guess when is the best time to send email.

I follow a simple two step system that helps me to be more certain as to exactly what is the best time to send email.

Step #1: Find out when most of your readers are online.

You don't need to guess! Better, check your logs. Know when your website is the most busy. And certainly, know when most of the people on your list joined. If you can find out if there's a pattern that they joined on a particular day and approximate time range, then you can safely say that is the best time to send an email.

TIP: If you have a global audience, then people who sign up for your list on their lunch break in London is a completely different time then those who are joining during lunch time in San Francisco. If you use a service like Aweber, you can segment your list by region, which allows you to more easily send emails to a global audience for more effective email marketing.

After you have figured out the most likely time when most of your recipients are online, you can go ahead and begin sending mail out. But remember for really effective email marketing, to also use Step #2

Quite simply step #2 is: Track and test your results!

Just because your traffic logs and autoresponder statistics suggest that most people joined on their lunch break doesn't mean noon is the best time to send an email. Instead, you may find that your list is most responsive late at night, after their home from work and the family is asleep. Or you may find that they're most responsive to your offers first thing in the morning.

The point to remember is finding out when your readers are online serves as a starting point only. Ultimately however, you will need to test your list to find out when they're most profitable. That means you need to start creating identical emails, splitting your list, and broadcasting your emails at different times of the day (and also different days).

Finally your subscribers will ultimately vote with their wallets. The only way to very effective email marketing and to know for sure when your list is the most eager to respond to your offer is tracking and testing.

About the Author:


Top of Two Simple Ideas To Get More Effective Email Marketing Page
Back to Articles Page
Back to the Ex-Health & Home Shopping Home Page