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T-Shirts With Strong Messages of Faith Becoming Increasingly Popular

T-Shirts With Strong Messages of Faith Becoming Increasingly Popular


    

T-Shirts With Strong Messages of Faith Becoming Increasingly Popular

by Drue Smyther

Religious apparel, particularly T-shirts with strong messages of faith, is becoming increasingly popular with today's youth. It's a fun way to display their beliefs and to promote the things they believe in.

The Christian T-shirts are seen as both a fashion statement and a faith statement. The main goal of the shirt is to balance the positive Christian message with a cool style. Teens and those in their twenties see consumerism as a way to express their individuality and convictions.

Catherin Stellin, vice president of the Intelligence Group in Los Angeles, CA, a group that forecasts trends has indicated that strongly worded religious apparel is a growing trend.

Religion has not always been so public. It has emerged out of its place of worship into mainstream society and can be seen as an essential part of cultural identity around the world. The T-shirts provide a sense of identity to the wearers.

"There has been such a rise in spiritual interest across the country, especially the youth looking for ways to express their faith and values," said Chris Rainey, director of marketing for Kerusso Inc. Rainey has seen the company's sale of religious apparel increase by 70 percent in the fourth quarter of 2004 over the previous year.

Some see the religious messages, even the bold ones, as a good thing, an antidote to the degrading messages that can be found on some T-shirts. There is a huge opportunity in the American Christian market today to sell products that allow Christians to display their faith in a tactful and fashionable way.

Religious retail is a growth business in the United States. CBA International, the trade association for Christian bookstores and retailers, reported sales by member suppliers at $4.2 billion in 2002 and this number has been increasing.

When asked what would motivate them to wear a religious T-shirt, most teens responded that they would do so if they liked the shirt's message. The main goal of the shirt is to balance style with the positive Christian message.

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