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How Sales And Marketing In Technology Differs From Other Sectors

How Sales And Marketing In Technology Differs From Other Sectors


    

How Sales And Marketing In Technology Differs From Other Sectors

by Virginia Hatstand

The technology sector is one of the largest contributors to the global economy, especially in areas like the Asia-Pacific it is the core driving force behind business growth. It is such a huge part of the economy that other industries suffer if something goes awry.

In the technology industry, there is particular emphasis on sales and marketing. This is because the products released in the technology industry have a very short lifespan, therefore there is only a short window of time to sell them in, and for this reason competition is particularly intense. The way that sales and marketing staff in the technology industry are coached is different to any other industry as the way the products must be sold is different.

One side of the coin is that the products may not last long, and that is the case most of the time, however there is a flip-side to that. A lot of the time, a company will release a product, and then very soon afterwards, a rival company will release a product with better functionality, making it obsolete, or the first company could have just released the next breakthrough innovation, we just dont know until people start buying it.

Another factor is the absence of physical boundaries. For normal sales, demographics play a vital role, and there are sales coaches who specialize in one area. But with technology, there are hardly any borders! Software invented in the USA could be being used in China within the hour!

Most of the good sales and marketing coaches in the technology industry are people who have built a successful career in the field, and after completion of a long and illustrious career, ventured out into training. But since their skills become obsolete fast, it is essential that they keep updating themselves on the know-how of the current markets. If you can find someone like that, make sure that you contract him / her for a long term. They are in exceptional demand!

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