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Grow Your Business And Your Brand

Grow Your Business And Your Brand


Grow Your Business And Your Brand

by Bill Xysillion

Few would dispute that the Harley eagle and logo are part of the most effective brands ever created. If you don't believe me, just name another corporation that has such a strong following that it is standard artwork on the walls of most tattoo parlors. Nothing conveys a sense of brand loyalty like becoming a permanent walking billboard for the Harley Davidson motorcycle corporation? So how did this company create such dedication? Effective brand promotion, proper positioning within a market, and selling to the market's most basic needs. What information can we gather from Harley Davidson's promotion approach? The answer to the question is everything.

Your logo and brand represent the fundamental position of your company. It is your logo and brand that people are going to recognize. Your logo is a fundamental representation of your company, and it is the continual promotion of this symbol that creates awareness in your client's mind space. Therefore, continually ensure your logo properly represents your organization, and always include your logo on your correspondence, and promotion collateral.

Branding you logo is a fundamental step in securing your market. Branding requires that you repetitively present your specific market with your logo while associating the image with the products that you provide.

The objective is to assist your customer in establishing a mental association with the image so that they know exactly what the logo represents whenever they see it. The mental relationship can be a product such as the RedX Real Estate Data Exchange or an image and lifestyle such as Nike and Harley Davidson. Regardless of the service or product that you offer, your brand needs to create a strong mental connection to your target customer.

You ought to constantly promote your brand and logo, and should always stay away from significantly modifying it. Establishing brand awareness is a massive task, and each time you logo is updated, the process must be started over. Promote your logo on all of your products, on all of your correspondence, and most of all, on all of your marketing material. Make you know, and use all accessible means to brand yourself to your clients and prospects. The approach is expensive, but when you are branded, your company is the first one to enter a prospects mind when they think of your product.

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