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Facebook Marketing 101: What You Need to Know

Facebook Marketing 101: What You Need to Know


Facebook Marketing 101: What You Need to Know

by Staci Rae

Facebook is a part of our everyday lives, and once you understand how it works you'll be able to see how you can use Facebook to market your business. Social networking sites like Facebook draw a hugely loyal fan base, which can be a real boon to any business. If you can manage to get a loyal fan base on Facebook for your business, you'll be in good shape for success. Twenty percent of fans will come back to your page more than once, the highest return rate of any social networking site. That's agreat news for your business!

If you've never tried Facebook marketing before, you may feel a little lost and think you don't know where to start. But hang on. Essentially, it comes down to your ability to promote your Facebook page effectively. Do that effectively and you'll be able to reach more customers than you can imagine. But how do you go about it?

People love to get something for free, or at least feel like they are getting a little something extra. Capitalize on that reality by offering your fans something extra. Coupons, discounts on products or services, or even prizes or draws for joining your Facebook page are great ways to encourage membership. The truly beautiful part of all of this is that it is you that will really be benefitting!

Don't forge to read your fans' feedback, too. Absorb the positive and the negative both, and act on them. Tweak your Facebook marketing strategy to meet their likes and dislikes and always remember that ignoring feedback is like sending the message that you don't care about your customers and that you know better than they do what they truly want. That's a recipe for losing fans very quickly.

It's a great idea to get your fans talking, too. Ask questions, send out polls or surveys, comment on discussions - all of this will get people talking and let them know you're listening, too. You'll create more marketing opportunities, inspire more feedback and open the lines of customer service communcation.

Facebook offers several tools to help you market your business, including sending messages, videos, and even links to your loyal fans. Taking full advantage of these tools will help you stay better connected with your supports, will keep them interested in you and will keep your business top of mind. All of these things are crucial ingredients in the mix if you're going to be successful with Facebook marketing.

Sites like uSocial.net can help. Contact them today to find out how their social media marketing lineup can help you with your Facebook marketing endeavours.

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