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Attracting People in Your Niche to Your Site

Attracting People in Your Niche to Your Site


Attracting People in Your Niche to Your Site

by Steve Beck

Okay, you built your website...but will they come? How are you going to get people in your niche to come to your web site? You know they want what you have because you've done the research. But how do you get in front of them? Here are three ways...

First of all, send an e-mail to everyone on your e-mail list. Tell them about all the cool stuff you have, all the special deals and new products. If you are not collecting the e-mail addresses of your visitors, START NOW! This is one of the most important ways you have to contact your customers, so don't neglect it.

You need to start collecting your visitor's first name and email addresses using an email capture box. Then start sending them sequential messages at pre-determined intervals. That's how the big boys do it...and they generate huge sums of money with internet business!

Second, you can pay search engines to feature your ads during certain keyword searches. When you place an ad on Google AdWords, you provide them with a list of keywords related to your website. When customers enter those keywords into the search engine, they see your ad on the right-hand side of the page. It costs only pennies per click, and you can set a budget that works for you.

The third way, and probably the best way to start, is to get ranked high in the search engines like Google, MSN, Yahoo, and Ask Jeeves, for your particular topic. This is free search engine traffic, also called "organic" search engine traffic.

Search engines help you find information. You type in "keywords" based on your preferred topic. Web spiders then seek out the information you request. Of course, search engines often return thousands or even millions of potential websites. Websites that rank most highly are at the top of the list. Customers are most likely to visit those popular websites, so it is important to rank your site as highly as possible.

When you aim to increase your ranking, you need to consider two factors: the stuff you see on your web page (your on-page optimization), and the things that aren't on your webpage (your off-page optimization).

Use these three simple tips to get better search engine ranks:

1. Include your target keyword or search term in the title of your page. Now I am not talking about the title that people see on your page, I am talking about when you right-click on your web page in your HTML editor and you click on page properties, it will have a space for the title. Type your target keyword in there. You will know you've done this right when you see it in the blue bar at the top of your browser in the preview mode of your HTML editor.

2. Type your target keyword at the top of your page and use your HTML editor to make it into an H1 or H2 tag. Remember, this is different than the title tag on your page, which we covered in the first step.

3.Use your keyword throughout the text. Use your keyword once or twice in the first paragraph. Add a keyword to the second paragraph, and perhaps at the end. Use the word count feature on MS Word, and see how many times you've repeated the same keyword - if more than four to five percent of your text is keywords, you may be penalized by the search engines.

There you have it for the on-page optimization. Off-page optimization consists of getting backward links, but I'll talk about that in Part 2.

About the Author:
Stephen Beck specializes in helping people how to make money on the internet through mini-courses. Go get his three free videos at http://www.8weekstoprofits.com so your family can start your home-based business today.

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