2009 Slide Projector Market
2009 Slide Projector Market
by Sky Li
A slide projector is an opto-mechanical device to view photographic slides. It has four main elements: a fan-cooled electric incandescent light bulb or other light source, a reflector and \"condensing\" lens to direct the light to the slide, a holder for the slide and a focusing lens. A flat piece of heat absorbing glass is often placed in the light path between the condensing lens and the slide, to avoid damaging the latter. This glass transmits visible wavelengths but absorbs infrared. Light passes through the transparent slide and lens, and the resulting image is enlarged and projected onto a perpendicular flat screen so the audience can view its reflection. Alternatively the image may be projected onto a translucent \"rear projection\" screen, often used for continuous automatic display for close viewing. This form of projection also avoids the audience interrupting the light stream by casting their shadow on the projection or by bumping into the projector.
Slide projectors were common in the 1950s and 1960s as a form of entertainment; family members and friends would gather to view slideshows.
In-home photographic slides and slide projectors have largely been replaced by low cost paper prints, digital cameras, DVD media, video display monitors and video projectors.
As of October 2004, Eastman Kodak no longer manufactures slide projectors. It is also increasingly difficult in some countries to locate photo processors who will process slide film.
The State\'s investment in education efforts that have increased year after year since 2000 has meant that schools across China now have one or two projectors/audio visual equipment. This has obviously resulted in the education industry increasing demand for projectors. It is expected that in the next 3-5 years, the field of education will continue to maintain strong demand; China\'s education market is still the projector industry\'s largest market.
China\'s projector market since 2000 has maintained a good momentum of development; market demand annual growth rate has kept at above 40 percent or more to the end of 2008, and the market has maintained about 1.5 million units. From the sales analysis, education and businesses are still the two main directions for the projector market. And the education market is growing to become the largest market for projectors. According to Himfr\'s statistics, data shows that at present, the education projector market share represents about 55 percent, while the commercial projectors will occupy about 35 percent of the market share. Bars, KTV venues and home markets, affected by user habits and use of environmental constraints, account for only about 10 percent. In 2009, with China\'s education modernization progressing, the projector penetration in colleges and universities reached 30 percent, compared with 2008 an increase of six times. This undoubtedly becomes the best potential market.
The domestic projector market has maintained rapid growth momentum, the market a new level every year. Even in 2008, under the background of the decline in the education market and as businesses were hit by the financial crisis, the domestic projector market gained more than 20 percent of the market growth rate, and sales reach 570 thousand units. However, under the influence of the global financial crisis, the projector industry is with more unknowns. Under the influence of various unfavourable factors, the projector industry faces new development opportunities in 2009, and has shown an unprecedented new rule of development.
The projector industry, the continuous decline in the profit level will further deepen the financial crisis on the projector industry, especially small and medium brands and channels of business impact. According to Himfr, statistics show that in 2007 the projector market had a domestic average selling price of a single product of more than 10,000 yuan , while the 2008 average price of domestic projector products reduced to less than 8,000 yuan , a single product price drop of around 2,500 yuan . The domestic industry sales growth has stagnated projector sales and is already troubled by the projector industry. The I2007 saw less than 3 percent growth compared with 2006 sales in the domestic market; and in 2008 compared with 2007 projector market sales grew by less than 1 percent. During the three-year period, the projector industry market sold 380,000 units increased the number of 570,000 units.
In 2008, the projector market had a price reduction rate of 23 percent, while in 2007 the average price changed in the projector market to only 13 percent. The projectors market will see profitable fluctuations in 2009.
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